pressblog
With the rise and growth of consumer generated media (CGM), the structure of media through which companies and brands communicate to consumers is rapidly changing. As more and more consumers spread and share information through blogs, the ability to distribute information and influence is not limited to mass media anymore.
Especially for products and trends, in many cases information from fellow consumers may be more influential than traditional media. And as “search” and “share” become characteristics of online consumer behavior, the importance of online word of mouth (WOM) promotions continues to increase.
Accordingly, marketers and brands are realizing the need to incorporate blogs into their marketing and communication efforts to reach consumers, increase product awareness and interest, and build strong brands.
Blogs are the new media and bloggers are the new editors.
PressBlog organizes bloggers as a network and not only allows companies/ brands to reach these bloggers through press releases but also have their services/products covered on these blogs through an editorial fee incentive system.
Pressblog is the world’s first blog promotion service of it’s kind with a network of over 170,000 bloggers.
pressblog
http://www.pressblog.jp/
